Griffiths Engineers needed a new identity with simplicity and professionalism. The design solution for the logo was a typographic one, based on the legendary Copperplate Gothic. The firm’s stationery was also meant to be clean and professional. Printed on the very smooth FSC certified Saxton, the stationery is not only prestige quality but also environmentally sound. The business card was printed on the Monza recycled satin stock and matt celloglazed.

This is how I like my business card. How do you like yours? Printed on quality uncoated stock, it was meant to be simple, bold and typography-oriented. This is as how I like things to be done. A business card is one’s personal statement. When it comes to personal branding, every bit counts… so what does your business card say about you?

Graffiti Park is aimed to advocate graffiti as street art. As a practicing organisation, Graffiti Park provides and organizes graffiti spots for graffiti artists. It is a mobilised park located where its organised spots are. It is a physical park but virtual at the same time.

Graffiti Park’s functions include the following:
- Organizing legal spots by negotiating with the council and the property owner
- Running public workshops
- Hosting events, such as competitions, festivals and exhibitions
- Offering sponsorship to artist
- Commercial opportunities for artists
- Hosting meeting forums

Graffiti Park is currently at the stage of conceptual planning. Drop me a line if you would like to know more (or just want to copy the concept~).

Watch the video of a brand being built within 10 minutes. See the ‘complex’ process of building an entire new brand from scratch being achieved. Edited and produced by Chia-Ming (CM) Cheng. Directed and written by Tony Heywood at Heywood Innovation.

Impossible Brand Building (direct link to YouTube)

Located right near one of the most beautiful beaches in Wollongong, Ha Long Bay Vietnamese Restaurant was set to provide a modern dining experience with “a taste of exoticness”. The brand identity was then designed with this objective in mind, followed by the contemporary menus, signage and interior.

Ha Long Bay Vietnamese Restaurant
Ph 4225 0338
52 Crown Street Wollongong
NSW 2500 Australia

Big Brand is CM’s creation to reflect the irrelevance of contemporary big brand culture.

These are some of my photographic pieces. These photographic works were largely inspired by travel experiences and the contemporary consumer culture. More to come!

Going Green is a handy booklet full of tips for everyone to “go green” in the day-to-day life. By going green and taking action in our own homes, we call all make a difference towards creating a green and peaceful future. The booklet was printed on 100% recycled paper from post-consumer waste using vegetable oil based inks and an alcohol-free printing press.

You can download the booklet in PDF here

Designtopia is a portal/community to provoke ethical and socially responsible design practices. It aims to stimulate ethical and ecological design practices and to inspire creative contribution to a better society. Designtopia is also to demonstrate that designers can really make a difference through creative thinking and solutions.