I like my Christmas hot and summery! Well~ It is the way it is in Australia. Have some beer with your BBQ. Tan yourself and go for a good surf (only if you can). Camp in the bush and avoid being kicked by kangaroos. Nothing beats a summery Christmas (and No! Not a single fly here!).

Here I created a little animated greeting for you. Enjoy~

Click here - Aussie summer Xmas animation

An eye-catching identity for this gold explorer with mineral interests across Australia. In 2007 we were approached by Central West Gold to design a fresh identity. The concept for the new identity came from the mineral symbols on the very same maps used in the CWG’s gold exploration. The shiny new identity tells the stories of the company and freshens up the image of the company amongst its shareholders.

Succeeding the new logo, the website design follows a similar look and feel with a contemporary colour scheme and a basic layout for easy access to information. The site also features a flash animated sub-navigation using the logo to indicate the company’s current exploration projects.

Click here to access Central West Gold website

Boroughs is a Sydney-based accountancy firm with a substantial corporate client base. Following a demerger, the firm was in need of a fresh brand identity to distinguish itself from the previous entity. A simple and professional identity helps the firm restate its belief in the highest standard of personalised services. Its corporate stationery - business cards, letterheads and with compliments slips were nicely laid out based on the most basic design principles.

The firm’s online presence was also in desperate needs of updating. The design of the site was about being clean and neat with intuitive navigation. A collection of photographs were carefully chosen and incorporated into the intro Flash animations sketching out the firm’s brand vision in an animated mode.

Click here to access Boroughs website

Download Designtopia Guidelines here (PDF - 550KB)

Griffiths Engineers needed a new identity with simplicity and professionalism. The design solution for the logo was a typographic one, based on the legendary Copperplate Gothic. The firm’s stationery was also meant to be clean and professional. Printed on the very smooth FSC certified Saxton, the stationery is not only prestige quality but also environmentally sound. The business card was printed on the Monza recycled satin stock and matt celloglazed.

This is how I like my business card. How do you like yours? Printed on quality uncoated stock, it was meant to be simple, bold and typography-oriented. This is as how I like things to be done. A business card is one’s personal statement. When it comes to personal branding, every bit counts… so what does your business card say about you?

Graffiti Park is aimed to advocate graffiti as street art. As a practicing organisation, Graffiti Park provides and organizes graffiti spots for graffiti artists. It is a mobilised park located where its organised spots are. It is a physical park but virtual at the same time.

Graffiti Park’s functions include the following:
- Organizing legal spots by negotiating with the council and the property owner
- Running public workshops
- Hosting events, such as competitions, festivals and exhibitions
- Offering sponsorship to artist
- Commercial opportunities for artists
- Hosting meeting forums

Graffiti Park is currently at the stage of conceptual planning. Drop me a line if you would like to know more (or just want to copy the concept~).

Located right near one of the most beautiful beaches in Wollongong, Ha Long Bay Vietnamese Restaurant was set to provide a modern dining experience with “a taste of exoticness”. The brand identity was then designed with this objective in mind, followed by the contemporary menus, signage and interior.

Ha Long Bay Vietnamese Restaurant
Ph 4225 0338
52 Crown Street Wollongong
NSW 2500 Australia

Big Brand is CM’s creation to reflect the irrelevance of contemporary big brand culture. Big Brand products are now on sale through CM’s Online Store. Items currently available include t-shirts, badges, hats ang mugs. More items will be soon available as the Big Brand concept is being taken further.

These are some of my photographic pieces. These photographic works were largely inspired by travel experiences and the contemporary consumer culture. More to come!